Why do most companies deliver only a fraction of their promised financial value? Business leaders and senior executives cannot determine with certainty whether it is the strategy or the execution that needs fixing.

Research reveals that there are rising concerns about strategy ranging from company strategies that are not coherent or well understood; strategies that are not bold or compelling enough; strategies that have too many conflicting priorities amidst various other concerns. In equal measure, statistics also reveal that executives’ biggest challenge is execution. Research shows that over 90% of effectively formulated strategies are not executed effectively and over 40% of executives believe that their organizations are not aligned behind the strategy.

Can an organization claim to have a good strategy yet fail in execution or is a strategy good only to the extent that it is executed effectively? At SAM, the Strategy Course explores what really matters for maximized value creation. The Course delivers knowledge, insights and ideas that address this question in depth to shed more light on this executives’ dilemma.

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